In a recent viral video, popular YouTuber Dhruv Rathee, known for his fearless opinions and sharp analysis, raised a powerful question about one of Bollywood’s biggest icons — Shah Rukh Khan.

Dhruv Rathee and Shah Rukh Khan


Rathee questioned why a global superstar and billionaire like Shah Rukh Khan still chooses to appear in advertisements for gutka and tobacco-related products that are widely known to harm public health.

 According to Dhruv Rathee, a man who has achieved everything — wealth, fame, and global respect — doesn’t need to promote something that causes mouth cancer and other serious health issues. He pointed out that Shah Rukh Khan earns enough from his investments and brand value that even without such endorsements, he could easily make ₹700–800 crore annually through interest or other income sources.

 Rathee’s main argument wasn’t to attack Shah Rukh Khan personally, but to raise a moral and social question —

Should celebrities, who are seen as role models by millions, lend their face to products that can destroy lives?

His statement quickly spread across social media platforms like X, Instagram, and YouTube. Many users praised Dhruv Rathee for speaking the truth boldly, calling it a much-needed wake-up call for the Indian entertainment industry.

Others, however, argued that brand endorsements are part of business and that actors have the right to choose which deals to accept. 

From an ethical point of view, Dhruv Rathee’s question holds weight. In a country like India, where celebrity influence deeply impacts consumer behavior, such promotions can encourage unhealthy habits among the youth. When people see a beloved actor endorsing a product, they often associate it with style and success — without realizing its consequences.

This issue opens a broader debate about celebrity responsibility in modern media. Should fame come with the duty to protect public interest? Or should it remain a personal choice based purely on business freedom? 

In my opinion, Rathee’s video should not be seen as criticism but as constructive feedback — a reminder that real influence comes not just from acting or fame, but from using one’s platform wisely. If even a few celebrities and cricketers start rethink their brand choices after this, it could mark a positive change in India’s advertising culture. Though it will not show instant change but gradually it will bring positive change for our change to the society.

Conclusion

Dhruv Rathee’s words may have stirred controversy, but they also sparked reflection. Whether you agree with him or not, one thing is certain — the power of a celebrity endorsement can either build healthy values or promote harmful trends.

It’s time India’s biggest stars ask themselves: What do we really want to promote — profit or public well-being?